Exhibition organizers are accountable for all aspects of the planning, marketing, organization, and administration of an exhibition.
What exactly does it mean to organize an exhibition? Common employers | Education and experience requirements | Essential skill sets
Exhibitions vary from broad consumer fairs to specialized trade events and give the chance for prospective buyers to meet a large selection of vendors inside a single location. Exhibitions may be either general or specialized. The task is quite similar to that of organizing conferences and often includes the following:
identifying appropriate places
administration of finances and management responsibilities
promotion of and sales for exposition booths and space
ensuring proper sponsorship coordination
promotion of activities via advertising and publicity
coordinating with many parties, including caterers, suppliers, and contractors
composing advertisements and statements for the press
directing the development of marketing materials and tickets.
doing out study on the market
maintaining conformity with the regulations governing health and safety.
The typical workday runs from 9:00 am to 5:00 pm, Monday through Friday; but, in order to fulfill stringent deadlines, extended hours may be required. Additionally, you will be required to work throughout the time that the exhibition is open, which is often on weekends or in the evenings. It is often required to go to several exposition places and spend the night away from home.
Employers that hire show organizers on a regular basis
Exhibition centers, firms that specialize in organizing exhibitions, and significant private corporations are all examples of potential employers. The other choice is to engage in self-employment, which, however, calls for an extensive personal network to be successful. Employment opportunities may be found by searching online, in local, regional, and national newspapers, as well as in specialized magazines like The Caterer and Exhibition News, as well as via recruiting agencies. Applications made on a speculative basis are encouraged, since the Association of Event Organisers maintains a membership list. Employment opportunities that may start immediately are often advertised by recruitment companies.
Qualifications and experience are expected of applicants.
Both those who have graduated from colleges and those who have just finished high school might find their way into the exhibition organizing field.
There is a lot of rivalry for jobs, therefore companies may give preference to applicants who have a degree in management, marketing, events management, or hospitality. Although any degree discipline is theoretically appropriate, there is a lot of competition for jobs.
It is also feasible to begin one's career in the exhibition industry as an assistant at an expo and eventually advance to the role of an organizer. Visit the sections of TARGETcareers, our website that is geared for high school graduates and college students, titled "Hospitality and Travel" and "Media," to get information on how to enter this field of work through a school leaver program.
Competencies essential for those who organize exhibitions
Having expertise and abilities in areas such as information technology, sales, finance, marketing, and public relations is often useful. Those who are interested in organizing exhibitions should have a lot of enthusiasm, the capacity to deal with pressure and meet deadlines, outstanding interpersonal skills, rigorous attention to detail, the ability to effectively manage their time, and strong organizational talents.