Job Summary:

This role ensures that our brands are highly aware of category trend and brand performance as a lighthouse of marketing critical decision making. Through this role, we maximize the potential and value of our brands through using consumer insight as the foundation. The job holder will be a key strategic partner providing consumer insight in North Asia to drive brand sustainable growth. 

The CMI Specialist will be responsible for designing, executing, and synthesizing consumer research studies to uncover actionable insights that drive business growth for our brand partners in the North Asia region. 

What are we looking for?

• 8-10 years’ experience in consumer marketing insight & research role (Research agency or in-house CMI role)
• Hands on project management experience at different types of research projects including quantitative and qualitative (FGD, IDI), social listening etc. Balanced qualitative and numeric analysis background is preferred.
• Capability to synthesize insights from multiple internal data sources and existing reports to identify trends and opportunities.
• Excellent excel data analytic & PPT visualization skills. Develop and deliver compelling presentations to communicate insights to internal stakeholders.
• Strong cross-functional stakeholder management to get alignment and drive implementation 
• Strong soft communication skills with good cultural sensitivity
• Excellent verbal and written communication in both English and Chinese, esp. presentation skill
• Prefer experience in FMCG industry (esp. Beauty industry)
• Good at logical planning, structured execution, and efficient decision-making to meet deadlines and achieve objectives 

What will be your key responsibilities?

• A blend of strong analytical skills with the ability to translate complex data into clear, culturally sensitive presentations that drive stakeholder alignment across categories.
• Responsible for driving brand and category related research that involves multiple markets, and facilitate conversations across function/brands/markets.
• Work closely together with zone brand team, local CMI team, and global CMI teams/DMI/DMI hub/global DMI to understand business questions, draw up research plan, budget management, etc.