Web content manager job

Web content managers are responsible for ensuring that the material of a website is well-organized, simple to locate, and that it satisfies the requirements of its users.

As a web content manager, it is your job to make sure that a website has all of the required material and that it is organized in a manner that is convenient for the user. You will also ensure that everything is correct and up to date at all times. You'll be responsible for managing a variety of material, including but not limited to web pages, photos, videos, blog entries, guest articles, reviews, and even, on occasion, text for social media and marketing.

On bigger sites, you will often operate as a coordinator, commissioner, and project manager, supervising the work that is being done by other writers and editors. However, on smaller sites, you may sometimes compose text and edit the site yourself. You will be responsible for creating content calendars as well as conducting content audits. Writers and editors use these tools in order to maintain copy up to date and to generate fresh material at the proper intervals.

You will become an expert in the content management system (CMS) used by your company. In this role, you will be responsible for producing user guides and delivering training. In addition, you will collaborate with the CMS developers and the internal IT staff to ensure that the system has been configured to meet the requirements of the company.

For the purpose of ensuring that the material of a website is appropriate for its target demographic, online content managers often coordinate user testing and market research programs.

Responsibilities

You'll need to in order to fulfill your duties as a web content manager:

Manage the content management system (CMS) of your firm, working closely with the developers and editors to ensure that it fulfills the requirements of your organization.

Carry out content audits in order to identify any areas of the website's material that are lacking or redundant.

Make content production and update timetables for other individuals, and then put those schedules into effect.

Create maps and other visual representations of the site to better assist personnel in understanding the hierarchy and purpose of the website.

Web content writing and editing.

pictures and videos are sourced, commissioned, and sometimes edited.

Establish guidelines for the information that appears on your organization's website, such as a house style.

Examine the analytics data to have a better understanding of how people engage with your website.

You may find out how people feel about your website by polling them and holding focus groups.

Staff should be trained in the authoring of and content production for the web.

You should try to keep your site's HTML, CSS, and JavaScript up to date.

Maintain a level of expertise in the topic covered on your website.

Salary

Web content coordinators often begin their careers with starting wages in the range of 20,000 to 25,000 pounds.

Earnings might range anywhere from £25,000 and £40,000 for experienced online content coordinators, web content executives, and web content managers.

The salary range for senior online content managers and website managers may be anything from £40,000 to £50,000.

The size and significance of the website, in addition to any other tasks you may have, such as supervising the website's authors and editors, are often considered when determining salaries. The average incomes in London are much higher.

The monetary amounts listed are just meant to serve as a reference point.

Time spent working

You may expect to work Monday through Friday from 9 am to 5 pm. Work throughout the evenings and on weekends may be required on occasion if significant marketing campaigns, events, product launches, or the creation of a new website are to be coordinated properly.

As a web content manager, you'll often be responsible for putting in place rules, content strategies, and schedules for your organization to follow in your absence. This makes it feasible for you to work part-time or share your position with another person. Companies who are searching for a web content manager to come in and set up guidelines or to finish a particular project, such as moving material to a new website, may engage employees on a fixed-term basis if they want to hire the individual temporarily.

What may be anticipated

You will be working out of an office and participating in frequent meetings, presentations, and training sessions with other stakeholders and contributors to the website. It's possible that you'll have the opportunity to work directly with users, such as through facilitating focus groups.

You will be responsible for coordinating the work of several contributors to the website, each of whom may have a unique set of priorities or ideas. This is a potentially difficult obstacle but also a beneficial chance to better comprehend the requirements of the whole organization.

In more intimate businesses, you may anticipate doing a significant amount of self-directed, computer-based work since you will be required to generate a significant portion of the material yourself.

Qualifications

A formal qualification is not required in order to work as a web content manager; nevertheless, earning a degree may give beneficial experience in areas such as writing, editing, presenting, and group management, especially if the degree is mostly evaluated via essays and presentations.

You will be able to use your expertise to discover gaps and errors in the material of the website you are maintaining if you have a degree or certificate in a topic that is comparable to the subject of the website you are managing.

Employers will often search for prospective employees who have a degree or certification in a relevant field, such as information management, media management, or digital communications. A list of certified credentials is made available by the Chartered Institute of Library and Information Professionals (CILIP). This list covers undergraduate and postgraduate courses, foundation degrees, and short courses. Check out the full list on the CILIP Getting Qualified page.

The acquisition of knowledge and experience is of the utmost significance, and the best ways to do so are via formal education, on-the-job training, and voluntary work.

Skills

You will need to be in order to:

well organized, with the capacity to work on a number of tasks at the same time.

expertise with one or more content management systems

strategic, and able to direct the work of several people on huge projects while coordinating their efforts

a talented author as well as editor, with strong spelling and punctuation skills and the ability to conform to established house norms.

capable of doing research, gathering information from a variety of sources, and summarizing that information

rational and analytical, having the capacity to identify gaps, trends, and repeats in online content

capable of communicating with a multitude of stakeholders in a convincing and understandable manner

capable on a technical level, with knowledge of HTML, CSS, JavaScript, and other web technologies

familiar with both the customers of the website and the business world

eager to keep up to speed with the latest advancements in both your subject field and the digital world in general

Practice in the workplace

If you don't have any prior experience managing websites, the best way to construct your own website or personal blog is to make use of a content management system like WordPress or Drupal. In addition to obtaining expertise in analyzing use statistics using analytics tools like as Google Analytics, your primary focus should be on how to organize your material into categories and split it into distinct parts that are simple to navigate

Gaining expertise in managing the content of a website that has actual stakeholders and users may be accomplished by volunteering and assisting friends and family members in the creation, reorganization, and maintenance of websites. Make an offer to do a content assessment, establish content schedules and policies, and develop training manuals. You may also offer to write or commission material for areas that are either missing or no longer current. Keep an eye out for possibilities to maintain the websites of student organizations at your campus.

When looking to hire a web content manager, potential employers are interested in a wide variety of transferrable abilities. The majority of companies would look favorably on candidates who have experience managing projects, working in teams, negotiating and exerting influence, analyzing problems and finding solutions, doing research on users and markets, and creating good written communication. In addition to searching for volunteer opportunities, part-time jobs, and internships, you should also consider the moments in both your academic career and your personal life in which you have shown these qualities.

Find out more information on the many types of work experience and internships that are currently offered.

Employers

There are certain websites that do not need a web content management. The need for a position like this is often only seen on really big websites or on websites that have a lot of information. It is more likely to locate open positions in organizations that fall under the category of the public sector or major private sector organizations rather than in SMEs and start-ups.

Employers who fall within this category include:

philanthropic organizations, museums, and historical groups

establishments dedicated to education

The banking industry is an example of a major commercial organization that is required to supply a great deal of information to its consumers.

organizations both professional and governmental.

If a company does not have a web content manager on staff, they may turn to a digital agency for assistance in recruiting a temporary web content manager or consultant to carry out significant updates to their website, set up a content management system (CMS), or create content plans and schedules for the foreseeable future. As a result, digital firms are often a fantastic place to look for open positions.

After you've gained some expertise, you may think about working as a freelancer and contacting businesses directly to develop content management systems. As a result of having complete responsibility for locating and finishing their employment, it may be challenging for freelancers to strike a good balance between their professional and personal lives.

Look for employment opportunities in specialized newspapers and magazines if you have a certain company or industry in mind as a potential place of employment for you.

Try looking for employment opportunities at:

Bubble Jobs

Campaign Jobs

MW Jobs

The Jobs in the Drums

Working for an agency is likely to include a great deal more variety than working in-house, despite the fact that an agency will often continue to specialize in one sector or kind of organization, given that the content demands of their customers are likely to be comparable.

Improvement of one's profession

Because it is difficult to transfer knowledge of a certain CMS from one company to another, you will start out your employment by receiving extensive training on the CMS used by your employer.

The majority of content management system (CMS) vendors provide training courses and examinations that you may complete in order to become a certified user and teacher. Large CMS businesses may also have yearly meet ups and conferences, which you may go to in order to keep up to speed with any improvements, network with other users, and share your ideas with them.

Additional training opportunities that may be funded or provided by your company include the following:

project management, as well as maybe specialized training on the approaches that are already being used by your organization, such as Scrum and Kanban

training in front-end web development, including programming using languages such as HTML, CSS, and JavaScript

writing intended for the internet

Accessibility of the web

talents in persuading, negotiation, and persuasion are required.

research in the areas of analytics, statistics, and market data

the categorization and administration of information

user interface design and user experience are two related concepts.

Prospects for one's career

If you don't have much experience, you'll probably begin your professional life working as an assistant to the online content writer, editor, or blogger for a corporate website, company blog, or social media account.

After a couple of years, your next move up may be to an intermediate level, where you'll fulfill a function such as online content coordinator. This might be the next stage in your career progression. When you reach this level, you will also have the ability to control an area of the website.

Before you can take on the administration of a full website, you will need to have at least three years of experience; however, the exact number of years required may vary depending on the size of the website.

After you've worked your way up to the position of web content manager, you have the opportunity to take on additional responsibilities and advance to the position of digital content manager. This position typically requires you to work on social media accounts, blogs, and digital marketing campaigns. It's possible that your organization may promote you to a position with greater strategic responsibilities, such as website manager or head of digital. In either of these roles, you'll be responsible for contributing to the overall direction of the company's digital strategy.

Your experience as a web content manager will prepare you well for a career transition into related fields such as project management, digital marketing, digital publishing and archiving.