Marketing executive jobs

Executives in charge of marketing work to maximize revenues by designing sales tactics that are tailored to meet the needs of customers and by promoting goods, services, or ideas.

What exactly does it entail to work as a marketing executive? Key obligations | Typical employers | Qualifications and training | Key skills | Key tasks | Salaries, working life, and advancement |

Executives in charge of marketing create and direct the many marketing initiatives that are used to sell goods and services. An executive in marketing may be responsible for a variety of tasks, including those that are creative, analytical, digital, commercial, or administrative in nature. The specifics of the function will change in accordance with the nature and size of the employer, as well as the sector in which the work is performed. In fields like as advertising, market research, manufacturing, sales, and distribution, executives often collaborate closely with other workers.

The most important tasks

Executives in charge of marketing are responsible for managing a variety of facets of a campaign across the whole of the lifecycle of a product, service, or concept. Because of this, executives are likely to be given a significant amount of responsibility early in their careers and will be expected to self-manage their time as well as their responsibilities. Some examples of these obligations are as follows:

managing marketing efforts while also generating new ones

carrying out research and doing data analysis in order to locate and specify target populations

conceiving of and demonstrating various concepts and methods

promotional actions and endeavors

information gathering and dissemination pertaining to finances and statistics

composing imaginative material and checking it for errors

updating websites and looking at data analytics

putting up activities and displaying products at exhibits

using a customer relationship management (CRM) system while also doing database maintenance and updates

aligning an organization's internal marketing efforts with its overall culture

Keeping an eye on performance

coordinating campaigns across many social media platforms.

The position of marketing executive may either be an entry-level position or a graduate-level one, depending on the size and nature of the firm. After receiving their degrees, graduates often take executive positions in small and medium-sized businesses (SME). It's not uncommon for CEOs at bigger companies to collaborate extensively with marketing assistants and marketing coordinators who are junior to them. The majority of graduate programmes that are devoted to marketing will also recruit graduates into executive roles when they complete the program.

Marketing using digital platforms and the internet

Because most businesses now have a website in addition to their various social media accounts, the function will likely include require a significant amount of work related to digital and online marketing. As a result of this, executives may be required to review statistics and devise suitable courses of action, as well as develop textual and multimedia content and manage pay-per-click (PPC) and programmatic advertising. As a result, it is advantageous to have a familiarity with and understanding of the various ways of digital and internet marketing.

Pay, working conditions, and opportunities for advancement

There are several opportunities for advancement, most often into senior marketing positions such as senior marketing executive, marketing manager, or marketing director. Executives also have the option of transitioning into more specialized jobs such as search engine optimization (SEO) manager, pay-per-click (PPC) manager, or digital content manager. You may find here more job descriptions for a variety of marketing-related tasks to fill.

A typical day for a marketing executive will consist of working from nine in the morning to five in the afternoon. However, marketing executives may sometimes be needed to work beyond of normal business hours on bigger projects or to attend events. Beginning wages might be anywhere between £17,000 and £21,000, while senior marketing professionals often make incomes that fall anywhere between £31,343 and £41,957 per year on average. Employers in the private sector are more likely to provide greater incomes than those in the public sector. The industries of casino and gambling, utilities, telecommunications and information technology, consumer electronics, and fast-moving consumer goods often have the highest salaries. (These statistics are based on a survey that was conducted by Marketing Week in 2017 on careers and salaries.)

Employers often looking to hire marketing executives

Companies

Manufacturers

Retailers

Industries

Authorities at the national, state, and municipal levels

Charities

There are a wide variety of fields in which businesses will need to advertise their wares or services to consumers in order to succeed. These may be in the public sector, the corporate sector, or for charitable organizations, among other possible settings. Marketing executives have the option of working for specialised marketing agencies, which do work for third-party customers, or for the in-house marketing departments of major companies.

Applications made on a hunch may be successful given that certain opportunities may not be publicly announced.

Qualifications and experience are expected of applicants.

Both graduates of four-year colleges and high schoolers may find entry points into the field of marketing.

Opportunities in marketing are often accessible to those who have earned degrees in any field. On the other hand, having a bachelor's degree or a postgraduate certificate in a field such as marketing, economics, business, statistics, or sociology may be advantageous or even desired by potential employers. A scientific or technical background is often required for some occupations, notably those in the field of industrial marketing. Membership and professional qualifications offered by professional bodies, such as The Chartered Institute of Marketing (CIM) or The Institute of Direct and Digital Marketing (IDM), may also be useful in securing a job after graduation. For example, "The Chartered Institute of Marketing" (CIM) and "The Institute of Direct and Digital Marketing" (IDM). Here you may learn more about the education and certification programs provided by various professional organizations.

Work experience, whether paid or unpaid, in a relevant field might be advantageous. This is something that can be learned in any kind of business field that involves interacting with clients or the general public. In addition, larger organizations sometimes offer holiday courses and work placements, both of which may provide beneficial insight into the field.

Employers will also be looking for experience gained via extracurricular activities or part-time job that demonstrates the applicant's ability to deal with customers and communicate effectively. Some examples of this include acting as a student ambassador at an open house at a university, doing "street teaming" or other types of marketing work, working in retail or telesales, and so on. Here you may learn more about the part-time occupations that can provide you with abilities that are related to marketing.

Key competencies for marketing executives

Good teamwork skills

Capabilities in both communication and networking are required.

Adaptability

Strong attention to detail

Good organizational and planning skills

Skills in writing as well as creative ability

Awareness of business practices

Numerical skills

IT skills