Marketing executive job

Executives in charge of marketing are responsible for maximizing profits and promoting goods and services via integrated marketing strategies.

As a marketing executive, your responsibilities will include making contributions to integrated marketing campaigns and developing these efforts in order to promote a product, service, or concept. This is a multi-faceted position, which includes:

planning

advertising

ties with the public

event organisation

product development

distribution

sponsorship

research.

Because so many businesses have their own marketing departments, marketing is a field that offers employment opportunities in both the public and private sectors, in fields ranging from banking and retail to journalism and even nonprofit and philanthropic organizations.

The specific nature of your work will change based on the size of the organization, the industry it operates in, and whether the primary objective is to sell a product or service or to raise awareness about a problem that the general public faces.

Executives in marketing may also go by the titles of marketing officers or marketing coordinators.

Responsibilities

To be successful in your role as a marketing executive, you will need to:

build the brand that you're promoting while also raising awareness of it.

communicating with specific audiences and establishing and cultivating connections with customers

assistance in the development of marketing strategy, advertising, direct marketing, and campaigns

Find chances for advertising and publish or broadcast advertisements in newspapers and radio stations.

Collaborate directly with internal design teams as well as external creative firms in order to develop marketing materials such as brochures and advertisements.

Create and edit marketing text for both online and offline campaigns, and be sure to proofread it.

develop original material, such as videos and blog articles, among other things.

run social media channels

Participate in the planning and execution of events including conferences, seminars, receptions, and exhibits.

get a sponsor and get them on board.

communicate with the graphic artists and printers, as well as organize picture sessions.

ensure that the marketing materials are distributed in an efficient manner.

database maintenance and upkeep with regard to customers

Carry out research on the market, such as by having customers fill out questionnaires and holding focus groups.

Establish connections with important players, both within and outside the organization.

After gaining some experience, you will need to:

Create a marketing plan, and then put it into action (often as part of a wider sales and marketing programme)

Evaluating and analyzing marketing initiatives, as well as advertising and SEO, is necessary to ensure that the appropriate channels are being used, and that the campaigns are successful.

Monitor the success of the marketing efforts and the return on investment, and generate reports for management on a weekly or monthly basis.

observe and report on the actions of other competitors.

where necessary, lead external agencies in the successful management of events, press connections, editorial requests, presentations, promotional materials, and internet activities.

control and direct the spending of the marketing budget.

Salary

The starting pay for marketing assistants are typically between £18,000 and £22,000. You may anticipate a salary in the range of 20,000 to 30,000 pounds per year if you work in marketing executive.

Earnings for senior marketing executives (those with around five years of experience) may range anywhere from £30,000 to £45,000, while marketing managers can make as much as £60,000.

Earnings for marketing directors may range anywhere from 60,000 to over 100,000 pounds per year.

There is a possibility that you may also be eligible for extra perks, such as profit-sharing programs, medical insurance, a gym membership, a corporate automobile, and incentives.

There are a number of elements that determine a person's salary, including their location and the industry in which they work. According to the results of the Career and Salary Survey 2021 conducted by Marketing Week, the industries that provide the greatest salaries include the entertainment industry, FMCG (rapid moving consumer goods) companies, and the beauty industry.

The subfield of marketing that you work in will also have an impact on the compensation that you get. For instance, incomes tend to be much higher in the field of digital marketing.

The monetary amounts listed are just meant to serve as a reference point.

Time spent working

The typical work week begins at 9 am and ends at 5 pm, Monday through Friday. Nevertheless, if you are in charge of organizing or attending events or if you are working on a significant marketing campaign, you may be required to work some nights or weekends.

Work on a part-time basis is an option. There is also the option of short-term contracts, which are often found via employment agencies.

What may be anticipated

You will spend the most of your time in an office setting, but you will also travel to a variety of events and exhibits, as well as meetings with customers, partner organizations, and suppliers. It is possible that you may be needed to engage in social activities with various stakeholders as well as clients in order to create and strengthen connections.

Experienced marketing experts have the opportunity to pursue work either independently or on a freelance basis.

Opportunities can be found in the majority of big towns and cities, but they are more rarer in rural locations.

Due to the fact that you will be required to meet stringent deadlines, manage a number of different projects at the same time, and engage with external suppliers and creative agencies, the job is often difficult and hectic.

If you work for a firm that operates on a global scale, you could be required to travel or work in another country.

Qualifications

All graduates have the opportunity to pursue a career in marketing; however, a degree or HND in one of the following disciplines may be very helpful:

advertising

either commercial or managerial

communications

referred to also as computer science.

marketing

psychology.

In addition, prospective employers seek for a balance of personal traits and professional experience in prospective employees. A familiarity with the processes involved in digital media is also helpful. Examine the advertisements for open positions to get a sense of the mix of knowledge and abilities that are desired by potential employers.

You may begin the field of marketing as a marketing assistant even if you don't have a degree and then work your way up as you get more knowledge and expertise.

Apprenticeships in marketing are open to those with intermediate and advanced levels of experience. Additionally, the Chartered Institute of Marketing (CIM) offers a variety of professional certificates. One such qualification is the CIM Level 3 Foundation Certificate in Marketing, which is designed for apprentices and individuals who are just beginning a career in marketing.

Having a relevant postgraduate degree is preferable, but not required, to improve your chances of success. Conduct some research on postgraduate marketing courses.

Skills

You'll need to make sure you have:

talents in both communication and interpersonal interaction

understanding of markets and a savvy approach to business

copywriting and design talents

creativity

an eye for detail

the ability to think analytically and strategically

ambition and internal push or motivation

an adaptable method of approaching one's job

the capacity to maintain one's performance despite adverse conditions

cooperation and the capacity to cultivate positive working relationships are essential.

talents in persuading others and negotiating

Skills in information technology, social media, and numeracy

The ability to speak a foreign language is likely to be beneficial while working for global corporations.

Practice in the workplace

In most cases, you won't be able to get a job without prior experience in the field. Try to find marketing-related part-time employment, internships, job shadowing opportunities, or vacation jobs during your time off. A decent initial step would be to get job in marketing, either as a marketing assistant or junior marketing executive. Some major companies provide students with paid internship opportunities throughout the summer. Any position that allows you to get expertise in areas such as public relations, customer service, market research, or sales would be beneficial.

Take use of any marketing placements that are available to you, as well as the integrated placement year that is included in your programme, so that you may improve your abilities and create a network of connections. A CIM student membership offers access to a variety of networking possibilities, as well as events and courses related to the business.

Employers

You can find opportunities for marketing in every industry sector, from the financial industry to the consumer goods industry and the information technology industry, as well as in not-for-profit organizations like charities, local governments, and educational institutions. Specifically, you can find marketing opportunities in all of these industries.

Work opportunities are also available with full-service marketing firms, who are responsible for the creation and execution of marketing plans and campaigns on their customers' behalf. Clients that are searching for a comprehensive communications solution might benefit from the diverse service that these organizations provide.

A common path of professional development for graduates is to work in marketing, which is an area that is becoming more specialized and competitive.

Try looking for employment opportunities at:

Campaign Jobs

The Jobs in the Drums

MarketingWeek Jobs

Jobs Relating Only to Marketing

Additionally, openings may be handled by specialized recruiting firms such as EMR, Spotlight Recruitment, and Major Players. You might also submit focused speculative applications to marketing consultants and in-house marketing departments as an alternative. In addition to word-of-mouth and networking, there are additional methods to learn about open positions.