The role of a fundraiser is often regarded as being among the most crucial in the nonprofit sector.
The term "fundraiser" has the potential to cause confusion. In the realm of nonprofit organizations, the activity of fundraising is referred to as "development." The term "fundraiser" most often refers to an event that raises money.
Therefore, if you are interested in a career in fundraising, you should anticipate finding roles that are referred to as "development positions," such as "Director of Development," or as members of a "development team."
Fundraising is the lifeblood of the nonprofit sector. As a consequence of this, fundraisers often benefit from greater salary, a prominent position in the hierarchical structure of the organization, access to influential and well-connected individuals who serve on the board, as well as high esteem in their local communities.
How does one get started in the world of fundraising?
People have been drawn to acts of fundraising for a considerable amount of time. Because there were no degrees available in the field of fundraising, people from all types of different backgrounds could participate.
It was common for those who majored in the humanities to find themselves working in fundraising, but others with backgrounds in the corporate sector, education, and people who volunteered for charity organizations also found themselves in this line of work.
For example, Lynda Lysakowski, a former fundraiser who is now a published author, used to work for a bank that promoted the idea of volunteering. Additionally, Lynda participated in a variety of fund-raising events on behalf of her alma institution. After some time, she came to the conclusion that she loved fundraising a great deal and made the transition from the business world to the charity sector in the role of a fundraiser.
Amy Eisenstein, on the other hand, was in the process of completing a degree in public administration and nonprofit management. She had the idea that she ultimately wanted to work as the executive director of a charitable organization. She "hated" fundraising but was aware that it was an essential ability for chief executive officers of charitable organizations.
So Amy found herself a position as a fundraiser for a tiny nonprofit organization, one in which she was expected to do everything on her own. She was taken aback by how much she like it, but she committed herself to continuing with it. She is now a well-respected adviser to nonprofit organizations of all sizes, as well as an author and speaker who is in great demand.
Today, there are a great number of graduate schools that provide professionals to the charity sector. You have the option of obtaining a Master's degree in either Urban Planning, Public Policy, or Administration of Public Affairs. In addition, certain educational institutions, such as the Lilly Family School of Philanthropy at Indiana University, are now offering degrees in the field of philanthropy.
What Do Fundraisers Do?
It's possible that the concept of fundraising strikes fear in your heart. After all, it's not easy to convince other people to part with their cash, is it? After you have received enough training, the "ask" may not seem to be as intimidating to you. However, even if that doesn't seem appealing to you, the fundraising industry offers a wide variety of work opportunities that don't involve as much direct interaction with benefactors.
Fundraising as a Career: What, Are You Crazy? was written by Linda Lysakowski, who is also the author of this wonderful book. the following areas of expertise may be found within the development department of a charitable organization:
Donations that were pre-arranged.
After they pass away, a lot of individuals want to donate money to their favorite charities or organizations. Professionals in planned giving may assist donors with the creation of complex giving instruments, such as gift annuities, or assist with the administration of end-of-life bequests. If you are an attorney, financial planner, or banker who is interested in transitioning into the realm of nonprofits, planned giving is a fantastic option for you to consider.
Important Donations
A significant amount of personal interaction with potential contributors is necessary if one is going to pursue large gifts. Donations from major benefactors need additional attention and, at times, complex discussions. As a direct consequence of this, jobs involving big gifts at nonprofit organizations fetch competitive wages.
Specialist in the Campaign
Special campaigns, which may only take place once every few years, such as a capital campaign, are known to move quickly and need for intricate organization. There are also continuing special initiatives, such as an endowment campaign, which need a commitment over a longer period of time. Developing expertise in these areas, on the other hand, may make it simple to transition to another company, to a consultancy role, or even to the executive leadership of a charitable organization.
Annual Giving.
The yearly fundraising effort is a significant contributor to the earnings of any nonprofit organization. Fundraising efforts for annual giving campaigns may take the form of direct mail, telephone solicitation, or internet contributions. The professionals who handle annual giving need to be dynamic, creative, and adaptable.
Donations Made by Businesses
A job in corporate giving could include writing a proposal for a company's foundation, coordinating a matching gift program for contributions, looking for sponsors for a specific event, or developing a cause-marketing partnership with a business. Your prior expertise in the business world would serve you well in this specialized field, particularly if you have great connections in the business world.
Special Events.
If you like hosting events and gathering people together for a good cause, this can be the perfect position for you with a charitable organization. The greater the size of the charitable organization, the greater the likelihood that there will be several unique events. You could find yourself responsible for securing sponsorships, overseeing the schedule, preparing the budget, coordinating the efforts of volunteers, organizing a national convention, and doing a variety of other tasks.
Writing.
Writing skills are essential to successful fund-raising. If you have strong writing skills, you can consider making a career out of writing grants or developing fundraising materials, which might include everything from newsletters to letters sent by direct mail to online fundraising appeals. Some charitable organizations, including colleges and hospitals, even publish their own periodicals. It's possible that a nonprofit organization may hire you to write for them if you have a background in journalism or public relations, a degree in English, or both.
Social Media Coordinator.
People who are able to maintain a consistent flow of information for social media platforms like Facebook, Twitter, and Instagram are in high demand at charitable organizations of all sizes in the modern day. In order to successfully interact with other people online, you will need both experience and enthusiasm.
Conducting Research, Entering Data, and Managing Donors
Are you data-driven? Have a knack for all things pertaining to technology? Good at databases? Enjoy a good intellectual challenge? Information gathering is essential to the fundraising process. Fundraisers are interested in learning as much as they can about the people, businesses, and foundations who could provide money to their cause. Not to mention all of the record-keeping that is required in order to handle the information on donors.
What kind of salaries can one expect to get working in fundraising?
One of the most financially rewarding aspects of working in the nonprofit sector is fundraising. It is anticipated that the sector of fundraising will develop as the number of organizations that provide charitable services increases. A large amount of turnover also occurs as a result of fundraising professionals gaining experience and moving up or out of their positions. In addition to that, the tsunami of baby boomers entering retirement will lead to an increase in the number of available jobs.
Although we sometimes hear of fundraisers that bring in more than one million dollars year, this is a very unusual occurrence. According to a survey on wages, remuneration for fundraising has increased in recent years, with the typical income now above $70,000. There was a wide variety in earnings, with the highest earners receiving more than $85,000 and the lowest earners in the bottom 25 percent of fundraisers receiving around $47,000.
What are Some of the Drawbacks Associated with Fundraising?
The world of nonprofit organizations does, in fact, have problems, most notably when it comes to fundraising. In addition, these issues are not only about persuading contributors to make contributions.
A research that was conducted only a few years ago by CompassPoint and the Evelyn and Walter Haas, Jr. Fund showed that fundraising for nonprofit organizations seemed to be somewhat of a disorganized jumble.
According to the paper, the issue is a cyclical one, offering as an example:
high rate of employee turnover in the development team,
a scarcity of suitably prepared individuals to fill positions in fundraising,
as well as a shortage of resources among charitable groups.
These results should serve as a caution to job candidates in the fundraising industry, despite the fact that they could be excellent news for job seekers in the fundraising industry since there always appears to be a solid employment market.
For instance, the CEOs, who are more often known as Executive Directors, frequently have unreasonable expectations on their fundraisers. It's possible that those in charge of fundraising are overworked, underpaid, and without the resources necessary to perform a decent job.
To make a bad situation even worse, boards of directors often do not get the concept of fundraising, are hesitant to assist with it, and may favor employing individuals who do not possess the necessary qualifications in order to save costs. When it comes to fundraising, boards of directors may also believe that they have the upper hand.
How to Steer Clear of a Terrible Job in Fundraising
The author of a book on how to gain a career in fundraising, Mazarine Treyz, advises readers to be wary of the "setup." Fundraisers are brought on board, but they are underutilized and overworked once they start raising money. This whole endeavor is doomed to fail. They are in a "set up" position.
Treyz recommends to potential applicants for fundraising jobs to ask pertinent questions regarding the position before beginning work there. They are as follows:
How many different individuals have served in this capacity over the course of the last five years? You will learn whether or if the position is a revolving door.
Can I have a conversation with the individual who just had it? A talk like that has the potential to disclose a lot if it is permitted. For example, how well did the Executive Director and the Development Director get along? Also, how amicably did the previous employee part ways? Keep an eye out for any pain or shifting in the seat.
Is there money set up for continuing education and training? If not, you should make your way out the door. You will not get enough help in this regard.
Does the Executive Director like participating in fund-raising activities? Simply ask her whether she loves fundraising if that particular individual is doing the interview with you. The ideal way to respond is with a kind grin and a "of course" in answer.
What are the board members' thoughts on the fundraising effort? Be wary if the board believes that it is not their responsibility to raise money.
Do you have a donor database that is kept up to date? If you get a negative response, this indicates that there is no infrastructure, which means that you will need to spend a significant amount of time putting it in place before you can bring in fresh money.
Why is it necessary to go through all of this?
If you go into a "setup" and are unsuccessful, your reputation will be tarnished, and it will be difficult for you to get work in the future. Even the fact that it was not your fault won't make a difference.
You might also experience feelings of discouragement and conclude that fundraising is not the right activity for you after all. And it would be a terrible thing. It's possible that, given the appropriate conditions, you'd be very good at it.
The Crux of the Matter
If you are interested in working in the field of nonprofits, fundraising is an excellent career to have. The salary is often satisfactory, you have the potential to have a high standing within the business, and there are opportunities for advancement. It is possible to rise through the ranks of a nonprofit organization via fundraising efforts.
Additionally, there are a lot of other methods to participate in fundraising. You may work behind the scenes as a writer, manage social media, create materials, or slice and dice data even if the concept of asking people directly for their money is not appealing to you.
However, if you are interested in a career in fundraising, there are several potential pitfalls that you should be aware of. If you want to avoid the "setup" of having too many expectations and not enough resources, you should ask questions before accepting a certain employment.