Advertising media planner jobs

An Example of a Normal Workday for a Media Planner

Have you ever pondered the reason for the absence of advertising for products such as Depends or tattoo parlors during episodes of Disney's One Saturday Morning or Touched By an Angel, respectively? It ultimately boils down to a question of demography. On Saturday mornings, you have a significant number of young children gathered around the television. The advertising that youngsters will see will be full of fun toys and cereals that are covered in sugar and chocolate. A more traditional audience watches Touched by an Angel, and this demographic is not likely to be interested in getting any kind of body piercing or tattooing. Businesses have a vested interest in getting their wares and offerings in front of audiences that they know are watching, listening to, or simply passing by on the road. How are they able to tell? They consult with strategic media strategists. In the majority of advertising companies, the media planning section is where media planners are employed. They are accountable for positioning advertisements in the appropriate environments at the appropriate times in order to attract the target demographic at the lowest possible cost. Media planners collect information on the watching and reading habits of the general population. They evaluate the editorial content and programming in order to determine the potential applications of various forms of media, including but not limited to newspapers, magazines, radio, television, billboards and electric displays, buses, subways, taxis, airports, and bus terminals, as well as the Internet. Media planners are required to have knowledge of demographics and statistics, as well as the ability to use complicated calculations, in order to determine the most effective method for a company to spend their money and get their product in front of the public. Math is an essential skill for anyone working in media planning. The information is then sent on to media buyers, who are responsible for keeping track of the media space and hours that are available for purchase, negotiating and purchasing time and space for advertisements, and ensuring that advertisements show precisely as planned. The major cities of New York, Chicago, and Los Angeles are home to businesses that employ media strategists. San Francisco, Minneapolis, and Dallas are three further major cities that rank highly. They work in a variety of advertising businesses, ranging from the ones that employ less than 10 people to those that employ dozens of people. There are also opportunities for media strategists to work "in house," which refers to an organization that creates both its own products and commercials. Because they are expected to put up proposals for customers in a relatively short period of time, media planners may anticipate putting in at least 50 hours of work each week, no matter where they find employment in the media industry. The advertising industry is one of the most stressful industries out there, but the financial benefit of seeing your hard work pay off for a client may make it all worthwhile.

Making Up for Lost Time

In the field of advertising, the majority of entry-level professional and management roles demand a bachelor's degree, ideally with wide experience in the liberal arts. There are also excellent entry-level opportunities available in the roles of assistant media planner or assistant media buyer; however, these professions need a bachelor's degree. The account management or media department is often where newcomers to the world of advertising start their careers in the business. Training in other marketing courses, including some psychology, accounting, and creative design, enables media planners to transition into other jobs within an agency since the majority of media planners do not remain in their positions for the whole of their careers. People skills, common sense, creativity, communication skills, and the capacity to solve problems are all important qualities for media strategists to possess. In addition, people who are currently working need to have access to further training opportunities. The key to success is being abreast of emerging technologies and finding ways to benefit one's clientele via their application. In addition to this, those in charge of planning the media should know how to stay in touch with the culture as it matures and its values change. The accomplishment of smaller tasks will pave the way for larger ones, and success in these types of activities may lead to positions of supervision.

Both Now and in the Future

Over the course of the next ten years, the need for media planners is anticipated to outpace the national average. The astute media planner has to be able to differentiate between the several available formats in order to choose the one that is most effective for their particular customer. The Internet is a medium that provides what seems to be an abundance of options for advertising. A media planner's marketability will increase if they have the ability to analyze the demographics of website visitors and translate that data into actionable insights. Since the introduction of "smart TVs," or televisions with the ability to fast-forward through commercials, it may be more difficult for media planners to position advertising in the most popular medium. If government regulation bans advertising for certain items like alcoholic drinks or particular medium like billboards, then there may be a scarcity of employment available for those who work in media planning.

the Standard of Living

RIGHT NOW AND IN THE FUTURE

The majority of media planners begin their careers as junior media planners or as media planner assistants, contributing to the completion of larger projects or doing more manageable responsibilities while operating under the direction of a more experienced planner. Young media planners often find themselves responsible for handling the majority of the legwork during their first two years on the job, which may make for a lot of challenging work and long hours, particularly if they are hired by a smaller company.

FIVE YEARS IN THE FUTURE

Media planners with at least five years of experience take on larger projects and often have supervision responsibilities for one or more assistant planners. Some individuals who work in the media planning industry decide to expand their skill set by becoming media buyers as well. This helps these individuals become more employable. The effectiveness of the media planner or buyer is increased by the capability of planning and purchasing media time from many means like as television, radio, and the Internet.

TEN YEARS IN THE FUTURE

Senior Media Planners are always looking for innovative and creative marketing approaches that go beyond the usual methods. After 10 years of expertise, a senior media planner has the potential to be asked to take on more challenging projects for more illustrious national customers. When they reach this level of expertise, some media planners go on to other jobs inside the advertising agency, while others go on to create their very own small businesses.