Advertising media planner job

Media planners take into consideration previously established marketing goals while developing action plans for advertising campaigns.

What exactly does it mean to be a media planner? Common employers | Education and experience requirements | Essential skill sets

Typical duties associated with the position are as follows:

creating plans and projections for both finances and the media

doing out study that is pertinent

performing analysis and interpretation of the data

maintaining relationships with customers, clients, and advertising personnel

creating pitches for potential purchasers of media

They collaborate closely with the accounts team at the agency to make sure that the concepts, tactics, and goals for the campaign are translated into actionable tasks. A significant part of the job is interacting with both customers and coworkers.

Employers that often hire media planners

Advertising and media agencies are the kind of businesses that hire media planners. Recruitment agencies, major newspapers, and journals like Campaign, The Drum, Marketing, Media Week, and Marketing Week, as well as the websites of these publications, are some examples of places where job openings are publicized.

Contact your school's careers office for further information on the many graduate recruiting programs that are offered by various organizations. It is necessary to submit speculative applications since many positions are not posted; resources such as Advertisers Annual and BRAD Insight may be helpful in this regard.

Qualifications and experience are expected of applicants.

There are several paths into media planning that one might take after graduating from college or high school.

There are no restrictions on the kind of degrees that may be pursued; however, credentials in fields such as journalism, psychology, business studies, communications, media studies, marketing, or management can be very beneficial.

It is useful to have a thorough understanding of what working in advertising entails, and it is beneficial to have previous related job experience, whether paid or volunteer. Only a few of organizations provide temporary work during vacations.

Key abilities for media planners

Confidence

The capacity to deal well with stressful situations

Capacity for efficiency and effectiveness in organization

Enthusiasm

tenacity and a firm will to succeed

Skills in both interpersonal interaction and communication.

Awareness of business practices