Advertising account planner jobs

The modern advertising account executive is like a stage manager and a juggler all rolled into one because they know how to keep customers pleased while also coaxing excellent campaigns out of the creative team.

Account executives, who serve as the interface between the client and the creative team, are expected to be fluent in both English and the language of the team. They are responsible for ensuring that all advertising material is provided on time and on budget, while also maintaining close communication with the creative team and ensuring that the client is satisfied. This requires them to juggle a large number of responsibilities simultaneously.

"Advertising account executives are the key to bringing clients' ideas and projects to life, ensuring client satisfaction, and even attracting new business," says Diane Domeyer, executive director of The Creative Group. "Advertising account executives are the key to bringing clients' ideas and projects to life." "Interpersonal skills, expertise in project management, the capacity to multitask, and attention to detail are key tools for the success of an advertising account executive," since advertising account executives generally work on numerous accounts at the same time.

Continue reading for a look at the job description for the vital function of advertising account executive as well as the current income forecasts for this position.

standards for the salaries of advertising account executives

The most recent wage prediction for an advertising account executive may be found in the Salary Guide published by Robert Half. You can also find out the average salary of an advertising account executive in your city by doing some research.

Expectations and responsibilities of an advertising account executive

The primary responsibility of an advertising account executive is to act as the client's point of contact with the creative team. They are responsible for managing budgets, ensuring that brand requirements are followed, and keeping new business prospects going forward in the sales funnel. They can be in charge of project management and ensuring that creative freelancers are up to speed and producing quality work. The ability to bring in new customers and successfully close deals is another quality that account executives need to possess.

The majority of the time, you should be prepared to take on the following responsibilities:

Maintains regular touch with clients and acts as a liaison between those clients and the team responsible for advertising and creative services.

Engages in strategic conversations with clients and contributes to the development of advertising campaigns

Makes creative suggestions to clients for their approval, ensuring that all aspects of the proposal are consistent with the company's brand.

Deals with any problems or delays in the project, as well as the comments and suggestions of customers

Provides on-time delivery of finished projects to the customer

Maintains budgets for a number of different accounts

Develops new client relationships and negotiates contract terms

Competence and experience gained in a professional setting

You need to be able to predict challenges and have a strong sense of urgency if you want to be successful in this position. It is essential for advertising account executives to have the ability to handle the problems, challenges, and comments of their customers, as well as to deliver finished projects before the deadline. They often work on several accounts, therefore it is necessary for them to have an attention to detail as well as organizational abilities to ensure that nothing escapes their notice.

Being able to collaborate well with others is an essential skill for project managers to possess. Account executives in advertising should have strong interpersonal skills and be able to interact and engage with a diverse range of personalities, on both the client and creative sides of the business. They should be able to communicate effectively and provide compelling presentations. Creativity and knowledge of the advertising and marketing sector as well as the most recent trends are also highly valued by potential employers.

In most cases, hiring managers want candidates to have a bachelor's degree in advertising, business, marketing, or a closely related discipline. Experience in marketing or advertising ranging from one to three years is required for a position at the intermediate level. It is possible that you may be able to earn a better income as an advertising account executive if you have prior experience working as an account planner or coordinator. Having prior experience with Microsoft Office and Adobe Creative Suite is often required for entry-level jobs. If the job description calls for producing and qualifying sales leads, then certain roles may additionally need expertise of customer relationship management (CRM) or enterprise resource planning (ERP) tools.